RARE India, which was launched in 2003 by Shoba Rudra, is emerging as the biggest community of boutique, owner-run experiential hotels in the Indian Subcontinent. Recognised as an indigenous brand known for its quality assurance and authenticity, the RARE Community consists of small, private, experiential, community inclusive, planet sensitive and owner-run hotels and hospitality concepts. Spanning three countries – India, Nepal, and Sri Lanka, and in 19 states in India alone, over 65 RARE hotel brands can be found in a range of landscapes, from forests to riverside retreats to sleepy hill towns to remote small towns and rural villages. Each offers a compelling story in unique locations, has a sharp focus on ‘conscious travel’, and offers transformational experiences that create value for the community and preserve the pristine quality of the destination. The hotels aspire to tread softly on the land they are set on and tell powerful destination stories highlighting the culture, heritage, community, and natural landscapes of the region. Therefore, the hotels and concepts in the RARE Community offer the perfect immersive experience tailormade for the evolved global traveller. Every hotel in the RARE Community practices at least four of the ten RARE Touchstones before they come on board.